Swedish House Mafia don’t really need much of an introduction any more, everybody under the sun wants to see them as became apparent to me when tickets sold out to their Manchester show in minutes, then Steve Angello’s night sold out ridiculously quickly as well!!
Everything they are touching is turning to gold and they have become somewhat invisible in the world of dance music. They have complete two seasons in Ibiza so far and their popularity seems to be getting stronger and stronger every year.
On a personal note, i think the Swedish House Mafia are a guilty pleasure, i like going to see them because the atmosphere they generate is intense, they can get a crowd going and to borrow a phrase from Richard Keys, they ‘Smash it’! It feels guilty though because their music can be cheesy and commercial, at the end of night though it always feels worth it!
In 2011 i expect the night to be more popular than ever and this could be their downfall, they are staying in Pacha and reports came out last year about the club being that full people didn’t feel safe in it, Ibiza has more amazing clubs in a small area than anywhere else in the world, it may have been safer for everyone to move to a bigger club not to mention they would make more money from it!
The theme for 2011 has not been released yet, neither has the line-ups but Ibiza Spotlight do have the dates for the opening and closing parties. If your on the island this year then i would recommend you pay a visit, however expect a high ticket price and a very busy club!
Opening: 6th June
Closing: 26th September
Source: Ibiza Spotlight